Grazia – The Background

Established in Italy 70 years ago – the most respected fashion weekly

10 international editions

Successfully launched in the UK in 2005 - fast growing weekly title

 Grazia – The Facts

Grazia realises the gap in the women’s market

The opportunity gap for Grazia exists between celebrity weeklies and monthly fashion titles

Grazia combines the best of a monthly and a weekly into one fabulous magazine  - “It is loved for the compulsive newsworthiness of a weekly and the glamour and aspiration of a monthly”

 Grazia – The Target demographic

Overall Women aged 25-44

Intelligent and knows what’s going on in the world

Educated

Works

Travels

Loves fashion and beauty and wants the latest trends

She is very responsive & loves shopping

Needs a magazine that mixes speed with style

Grazia – The Information

Weekly frequency – 2 double issues Christmas & Easter

Cover price - $5.00

Display positioning at retail next to OK!, Who & NW