LINO's mission is to produce a visually clean, photographically edgy and editorially influential publication. This keen sense of the magazine's own strengths ultimately excites our dual audience of, on the one hand, influential design professionals, creative groups that would want to be associated with future content and emerging creative individuals, and, the discerning design conscious public, the people with money to spend, who drive luxury cars, take at least one vacation a year, have exquisite taste when it comes to fashion, food, design and architecture, as well as a fine appreciation of the arts.