A NEW MOVEMENT

Revitalised for a new decade.

In 2004 Movement magazine revitalised bodyboarding’s media and has driven its evolution ever since. We arrived at a dark epoch in the sport’s history: another world tour had failed, no international publications were available and the only magazine produced in Australia was roughly the width of two folded napkins and took about as long to read.

The people behind the company invested their own money on a sport they loved and now, seven years later, there is a world tour endorsed by wealthy corporations, an industry that has ridden through the worst of the global financial crisis and we are now a globally recognised media company with multiple voices operating over multiple formats.

By sourcing the industry’s best talent and bringing them together under the Movement banner we became the opinion leaders and trendsetters of a sport that struggled with identity. And, of course, where the big kids go the little ones follow.

In the last seven years Movement has invested more man-hours, imagination and money into progressive stories than any other publication. We did all this to woo the reader and portray bodyboarding the best way we know how. We turned the magazine on its side because landscape complements imagery. We’ve lit up the night sky, shot seven-star at Dubai’s wave pool and employed choppers to find the rarest of angles. The best new waves premiere in Movement: Luna Park, Cyclops and The Right.

For six years we published six times a year. Last year we shifted to a quarterly print cycle in anticipation of this year’s makeover. From next issue Movement will redefine how a magazine looks and feels. No special occasion required, each issue is to be 132 pages and have advertising capped at 30 per cent so that our commercial partners are more visible. Movement will remain at $9.95 and continue to be the widest read and distributed magazine on the market, printing 15,000 copies that translate to a 60,000 readership. The final piece in the physical transformation of the magazine will shortly be shared with you in person (it’s so good we need to keep it tight).